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The CopyWriters Connection

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what's you think should be the backbone of an ad agency?

Nov 28, 2006 8:42 am

re: re: what's you think should be the backbone of an ad agency?

Avinash Deshmukh

As you are harping on "is" which only means that you are die-hard believer of creativity.

Unquestionably, the creativity is what tommorrow's businesses are about. No denying that.

But I guess you guys are confining creativity to creative departments. I might be wrong. But that's the first impression I get from what I read.

Another thing. Where is qualitative advertising - only seen at annual shows? That one needs to be answered.

Hope you understand my idea behind putting this topic for discussion.

Avinash

Private Reply to Avinash Deshmukh (new win)

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