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The CopyWriters Connection

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what's you think should be the backbone of an ad agency?

Nov 27, 2006 4:35 pm

re: Would you read and respond to a boring message, or an interesting one?

Achuth Nair

If creativity is not the backbone then what else is? If it is not creative it will not sell. Well somebody with common sense had said it. The basic problem is that you don’t know what creativity is in advertising lingo. In advertising Creativity is “creating an idea that will help sell the product” and not your artistic inclinations or poetic leanings. If you want to satisfy your artistic urge leave advertising and do some paintings and exhibit somewhere. If you want to satisfy your urge to write then write it.. get it published by a book publisher and get a booker award. Don’t come to advertising. Because it involves millions of the client’s money and you can’t waste it.

And I don’t what know what your account executives sell. The concept? The design? The colours? The Copy? Or are they just glorified courier boys?

TC
ACHU

Private Reply to Achuth Nair (new win)

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