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The CopyWriters Connection

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how to write emailer copy

Oct 14, 2006 8:59 am

re: how to write emailer copy

Antara Banerjee

Hi Harsh,

We do lots of emailers for our clients so i will answer your second question first.

The simplicity of the content or design depends upon who the target group is. If your client is sending the mailer to his regular customers then it will be read by the TG but if it is a general one then it must be attractive enough for the recepient to read it before they delete.

Secondly as regarding the words limit again it depends how many frames you are using that is if it is on flash and if it is a single sheet sort of thing then definitely less the better

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