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| Oct 02, 2006 5:27 pm |
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re: re: re: re: Your thoughts about 'editorial' skills required by copywriters... |
| Robb Zerr
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You're limiting the concept of copywriter to advertising. There are many levels of copywriting and many of these disciplines do require you to have a command of grammar, punctuation and wordsmithing. I don't really consider "I love it" something a copywriter would have come up with. It's garbage as a slogan. If copywriters are relics in a museum then keep me in one. I'm one of those lucky relics that clients seek out and pay top dollar to.
You can still communicate with someone one on one without sounding like an idiot who didn't get past seventh grade. As you can see by all the lackluster prose on the Web, the need for professionals skilled in communicating via the written word has never been greater.
Art directors will never be copywriters, any more than copywriters were designers during the early days of desktop publishing.
Any painter can slap paint on a canvas. But it takes a true artist to create something with paint that evokes an emotional response, something that touches the heart, mind and soul. That's the difference between a person who paints walls in your house and the work of someone like Monet. They're both painters, but only one is an artist. Only one's work captures the imagination, only one lights the soul and only their work is remembered (unless the guy who painted your house left drips).
-- Robb Private Reply to Robb Zerr (new win) |
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