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The CopyWriters Connection

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Howdy folks!

Aug 04, 2006 1:54 pm

Howdy folks!

Sreejith Nair

Rohith , you have to understand, that the very word "copywriting" is inadequate. A copywriter does very less writing. He is essentially an ideator. I am not sure whether quoting shakespeare will work. Advertising in India is demographically challenged. You have to sometimes suppress a good idea, to accomodate another subjectively lesser creative one. It happens 40% of the time. If you want to exercise your linguistic eloquence and urge, copywriting may leave you starving. So start idea-hunting, and you could be the next .........

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